News Segments & Press

Promote your participation in Project Roadblock to local media and integrate "Buzzed Driving is Drunk Driving" campaign messaging in your station’s news segments this holiday season. Brand new bites and b-roll for on-air segments, a customizable press release, and drunk driving fatality stats are available for download at the below links.

If you have any questions, please reach out to Margaret Files, Director of PR and Social Media, at mfiles@AdCouncil.org.

English Bites & B-Roll

Spanish Bites & B-Roll

Alcohol-Impaired Fatalities by State

Talking Points for Stations

Localizable Press Release